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Essay Details:
Essay text:
Planning
Red Bull’s Problem definition
The introduction of the case study describes the variety of energy drinks which is available on the South African market and the aggressive campaigns of Red Bull’s competitors. The challenges Red Bull had before entering the market are listed below:
1. Avoiding the trap of being perceived as a “sports” drink only. This is where others have failed previously.
2. Promote the product sufficiently so that awareness is well created within the South African market.
3. Avoid thinking bigger in terms of the potential consumers within the market category of energy drinks...
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