red bull
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Title: red bull

Essay Details:

Subject: Business
Author: Lynn M
Date: July 5, 2015
Level:
Grade: A
Length: 13 / 3704

Essay text:

Moreover we can say that the segment of energy and sports drinks represents 2.6% or ?177m of the overall soft drink market. Since 1992 an increase of 64% in volume sales can be found within this very young market of energy and sports drinks. The main differences of the three above mentioned sub-segments of soft drinks are as followed: 1.2 Glucose Energy Drinks These drinks provide physical energy through glucose or a mixture of sugars. Originated from the Lucozade brand. These drinks do not contain any other substantial ingredients such as Lucozade Energy, Lucozade NRJ or Red Card. In 1927 they were originally positioned as a convalescence drink...

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