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The vast sums of investment required in research of new products and the low percentage success rate of these products has lead to the market being dominated by a few key companies. When referring to the pharmaceuticals market the big players are AstraZeneca, GlaxoSmithKline, Pfizer and Novartis. Recent changes to codes of practice and price legislation, could however affect the performance of some of these market leaders.
The body which governs the pharmaceuticals market, ABPI (Association of the British Pharmaceutical Industry) is introducing a new code of practice as of 1st January 2006. One of the key changes is a requirement for all promotional material to prominently include information on the possible adverse reaction of the drug...
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