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Firstly, since the time human being produced goods to deal or sell, there have been trademark, symbols, sings or posters, pictorial signs, and dealers.
REBRANDING verb (trans.) (usu.as n)
“Is the process by which a product or service developed with one brand, company or product line affiliation is marketed or distributed with a different identity. This may involve radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the brand/company, usually in an attempt to distance itself from certain negative connotations of the previous branding, or to move the brand up market...
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