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Essay Details:
Essay text:
Therefore, CoffeeTime's management wants to apply different statistical procedures such as multiple regression, Z test for proportions, the chi-square test in order to make informed and appropriate business decisions to meet two key goals (1) strengthen presence in India vis-a-vis competition from Quick Brew (a local coffee bar), and (2) introduce a new snack to suit the taste of Indian customers identified in this year's business plan.
Statement of the Problem
Over the past six months CoffeeTime in continuing their efforts to gain market share and set itself up firmly in the Indian coffee bar market and Quick Brew attempting to not lose ground has created advertising and promotions battle between the two companies...
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