Re-defining the International P.L.C.
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Title: Re-defining the International P.L.C.

Essay Details:

Subject: Business
Author: Monte K
Date: October 22, 2011
Level: University
Grade: A
Length: 10 / 2731

Essay text:

There is a special focus on the positioning of global brands in this scenario, together with a number of topical illustrations from brand companies. The Paper concludes by proposing two models in place of the traditional PLC. Introduction This paper aims to review the impact of recent developments on the PLC in the international market place, and to assess how far it is still a worthwhile concept; some implications for management in the light of this reassessment are also discussed. Accelerating Market Entry The global move towards reducing the 'time to market', and thereby to shorten development cycles, has been caused by the interaction of a set of economic, market, technological and managerial pressures...

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