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This is so because what made it successful in the first place is ingrained in the culture of the organization and is very resistant to change even in the face of drastic environmental changes. Only firms recognizing this potential downfall and reacting proactively to business environment evolution stand a chance for long term survival and growth.
Take aways: Businesses face both stable environmental periods as well as turbulent environmental changes. The strategies that work in stable environments do not work in turbulent times. The objective of a firm facing turbulent environmental changes is survival that means normal performance measures might not be applicable...
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