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Essay Details:
Essay text:
Multiple Regression Analysis and Results 16
VI. Conclusions and Recommendations 17
VII. Limitations 18
VIII. Appendix 20
A. References 21
B. Model Results 22
C. Responses to Surveys 23
D. Reliabilities 24
E. Assessment of Scale Dimensions 31
F. Demographic Results 35
G. Explorative Interviews 39
H. Surveys 54
Executive Summary
The objective of the research is to ascertain whether or not one's intent to donate to a non-profit organization (NPO) is affected by deception in an anti-smoking advertisement. More specifically, the objective is to determine if intent to donate is dependent
upon the affective response to the ad, the level of trust and social responsibility one has towards the NPO, and the perceived ethicality of the NPO...
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