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Title: Public Relations in Marketing

Essay Details

Subject: Business
Author: Anthony T
Date: June 28, 2012
Level: University
Grade: A
Length: 3 / 764
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This presentation provides the author and three different sources definition of PR. A comparison between the definitions reveals different perspectives and how each may defer compared to one another. Depending on whom one asks, the definition of PR may vary in meaning and provide an alternative view changing one's perspective of a business' PR position...

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Various occasions businesses exercise PR as a crisis management tool to soften a negative opinion the public has of the business, caused by an unpopular event. Positive or negative, PR contributes to a business' persona in the publics mind. Two recent events provide examples of a company or businesses persona not so favorable in public minds...

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