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Product development has therefore become the centerpiece of today’s competitive strategies. Being first to market for next generation products is what makes companies like Intel and Microsoft success. Due to advance of technology, rapidly changes of the market situations and increase number of competitors, many electronic industries were realized the benefits engaging in the new product development process (NPD).
New product development process is defined as disciplined and defined set of tasks and steps that describe the normal means by which a company repetitively converts embryonic ideas into salable goods and services (Earle, 2004)...
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