Proton Entering South African Market Internal And External Analysis And Strategic Analysis
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Title: Proton Entering South African Market Internal And External Analysis And Strategic Analysis

Essay Details:

Subject: Business
Author: George R
Date: January 17, 2016
Level: University
Grade: A
Length: 10 / 2848

Essay text:

To keep a sustainable competitive advantage over time an external analysis will help to determine the opportunities and threats in the operating environment that influence organizational objectives. Macroeconomic factors have to be looked at because they are part of this operational environment. The country and national environment in which the company competes. In the case of this report the country is South Africa. Country and Environment South African Inflation has caused policy makers to increase interest rates in order to reduce the inflation down to about 5% by 2009. The country’s growth on the other hand has been a good 4%, but this growth, stimulated negatively by the high interest rates, violence in the country and power cuts in 2008 could decrease...

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