Title: Project Leader
|Date:||March 6, 2014|
|Length:||8 / 2378|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
Of the 67% of involved oral health consumers, technical performance improvements such as greater plaque removal, ability to clean hard-to-reach places, and ease of use are the greatest purchasing determinants. Moreover, given their heightened concern for oral health, such consumers are willing to pay a premium for products offering performance benefits...
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Moreover, given their heightened concern for oral health, such consumers are willing to pay a premium for products offering performance benefits.
Along with functionality, consumers make brand choice based on their individual needs. Over half of all consumers choose a specific brand because that toothbrush fits their mouths most comfortably...
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