Proj
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Title: Proj

Essay Details:

Subject: Business
Author: Alan D
Date: November 23, 2013
Level: University
Grade: A
Length: 6 / 1787

Essay text:

One that combines intelligent positioning with the right product mix and carefully designed cafes. In other words, customers seek an “experiential lifestyle brand”. As of today, Barista exists in over 22 cities, and operates over 140 outlets nationally. In the last 2 years, Barista has opened over 100 outlets in the country and with a new outlet opening nationally every 14 dates, Barista is currently experiencing phenomenal growth. With outlets opening in Sri Lanka and Dubai, Barista is looking at potential growth opportunities in Asia, making it highly competitive international brand...

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