Product Strategy of the British Airways:
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Title: Product Strategy of the British Airways:

Essay Details:

Subject: Business
Author: Valerie W
Date: August 3, 2013
Level: University
Grade: A
Length: 11 / 3280

Essay text:

British Airways is a business offering service products, flights across destinations, in the transportation industry. Service is an intangible product involving a deed, performance or effort that cannot be stored or physically processed, were customers directly participate in the production process. Product strategy is therefore very vital for the organization's success. It needs to be developed and manage very careful in order to be successful. British Airways product strategy includes flight services, quality of flights, various destinations across Europe and the world, executive class, business class, speed, security, support facilities and years of experience...

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