Title: Product Life-Cycle Model

Essay Details

Subject: Business
Author: Sonia K
Date: November 17, 2016
Level: University
Grade: A
Length: 2 / 562
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

At the introduction stage, the product is not popular and can't really make a lot of profit. Its marketing cost may be high in order to test a market and set up a distribution channel. At the growth stage, the product start making a profit, the sales increase rapidly with some cost on marketing especially brand building...

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Competitors enter the market, often in large number depending on how attractive the market is. When a profit starts to decline, it's the sign of ?Maturity stage'. At maturity stage, the sales continue to increase but at the decreasing rate until become stable, because of price competition. The product reaches its peak at this stage, most companies fight aggressively to maintain their market share...

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