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Title: Product Life Cycle

Essay Details

Subject: Business
Author: Milton S
Date: November 13, 2015
Level: University
Grade: A
Length: 2 / 514
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Marketing mix strategies that would be used at this stage: Product quality continued, any tweaking to improve it or add extra features is done, pricing is maintained or made slightly lower due to competitors launching products to compete with yours. Distribution is now more intensive as customers accept the product and demand increases...

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Promotion is still heavy and aimed at a wider audience. Maturity. Strong sales growth slows down. Market share has to be retained while still trying to make a good profit. Low profit sellers pull out of the market. Marketing mix strategies for this stage: Product features may be modified in order to differentiate the product from those of your competitors...

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