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Essay text:
Thus, it is necessary to develop new products for gaining market shares and profits by diversify products.
(2) Idea Screening is to spot good ideas and drop poor ones in a short time since product development costs are high. Companies will choose those products which can be delighted to customers in order to yield the profit. Companies have systems for rating and screening ideas which estimate the market size, product price, development time and costs, manufacturing cost and rate of return according to general company criteria. The information data must be accurate, reliable and up-to-date for screening...
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Common topics in this essay:
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