Procter & Gamble
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Title: Procter & Gamble

Essay Details:

Subject: Business
Author: Michelle W
Date: February 16, 2013
Level: University
Grade: A
Length: 1 / 295

Essay text:

In 1859, sales reached one million dollars. By this point, approximately eighty employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products. Once the war was over and the men returned home, they continued to purchase the company's products. In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory...

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