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In 2007, alone, 20% or more of the customers surveyed were unhappy with the store in some way, the biggest of which was the merchandise being a good value for the money (University of Phoenix, 2006-2007). More than 50% of the customers surveyed disagreed with the merchandise being a good value. The only exception was the store hours in which less than 10% were unhappy in 2006 and less than 15% were unhappy in 2007. By implementing the frequent shopper program and not adding more to the product line they should be able to reduce their current waste which, in turn, should reduce the prices of merchandise to fit the value...
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