Problem Solution Intersect Investments
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Title: Problem Solution Intersect Investments

Essay Details:

Subject: Business
Author: Jeanette M
Date: July 17, 2011
Level:
Grade: A
Length: 7 / 1860

Essay text:

Intersect provides a broad set of products and services to individual consumers and small businesses. In the past Intersect made quick sales calls, this technique was based around numbers. The more potential customers they contact the more sales possibilities. This technique provided no room for personalization or trust. Therefore, CEO Frank Jeffers identified a new vision, “Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long term relationships based on trust and value to the customer.” This vision clashes with the current standards within the company and will be resisted by some employees...

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