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Problem Solution For Teratech

Problem Solution for TeraTech

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Title: Problem Solution for TeraTech

Essay Details:

Subject: Business

Author: Cynthia M

Date: August 18, 2014

Level:

Grade: A

Length: 18 / 5213

Essay text:

Improving business processes can be done by scanning the environment to identify the social, economic, and competitive forces that might affect or influence the business. ?§The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called environmental scanning?? (Kerin et al, 2006). These forces have an effect on the marketing activities of a firm in numerous ways (Kerin et al, 2006). Environmental scanning provides information on market trends and helps explain why a trend is occurring. Environmental scanning also provides information on demographic changes, culture and its effects on marketing activities, macroeconomic conditions, consumer income, and changes in technology...

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