Prince Hotel Marketing Plan
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Title: Prince Hotel Marketing Plan

Essay Details:

Subject: Business
Author: Lisa C
Date: November 6, 2013
Level: University
Grade: A
Length: 18 / 5158

Essay text:

Of the eight targeted services sub-sectors, four have the potential to be developed as regional centres: tourism services, education, distribution, and health services. We have selected the tourism services sector and choose one of the 5-star hotel located in the Golden Triangle of Kuala Lumpur, namely the Prince Hotel & Residence Kuala Lumpur to write a marketing plan for the Hotel to promote and grow its export of services to targeted international markets. In this regard, our marketing plan will only consider Mode 2 i.e. consumption abroad of the four modes of services trade. That means our marketing plan will only concentrate on attracting service consumers of another country to travel to our country to consume the services here...

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