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Title: PR Simulation

Essay Details

Subject: Business
Author:
Date: November 17, 1997
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Length: 2 / 498
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It is essential to have a plan of action ready for almost every crisis imaginable so that if one were to happen unexpectedly, we will be ready to jump in and start the process of damage control. Reactive Crisis Management Reactive crisis management is management responding to an event that massively threatens the operations or success of the business...

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It should be utilized the moment that a crisis arises. PR plays a huge role in reactive management that includes communicating with the media, employees, holding press conferences, and reassuring the public. Conclusion As the Public Relations Manager for Greenergy, it is important to use PR to its fullest potential when dealing with a crisis...

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