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UPS has taken full responsibility for the lost files and has prepared its own PR release to notify the public on what actions are being taken to find the missing files.
UPS target audience for the PR campaign are, the individuals who are immediately affected by the lost files, Citi Group, public and private stock holders, the public interest and the UPS organization.
Ethical implications with UPS, is to utilize a public liability PR campaign. UPS will take a legal responsibility to compensate all parties involved for damages resulting from the lost files. In the same sense Citi Mortgage must work along side UPS to assure that the public interests is a top priority...
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