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The consumer's mind is geared to the largest volume of advertising and accepts only what is consistent with prior knowledge and experience.
The best approach to getting into someone's mind is to be first. Positioning is a perceptual location. It is where your product or service fits into the marketplace. It is very easy for the consumer to remember who is first, and much more difficult to remember who is second, even if the second product offers a better value, and is a better product. Simply, positioning is how your target market defines you in relation to your competitors.
There are some key elements of positioning and they are: Pricing...
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