Porter's Model of Apple
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Title: Porter's Model of Apple

Essay Details:

Subject: Business
Author: Gertie L
Date: January 17, 2013
Level: University
Grade: A
Length: 6 / 1728

Essay text:

Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone. Q: What is Apple's mission statement? A: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings...

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