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Title: PLC

Essay Details

Subject: Business
Date: August 29, 1999
Length: 6 / 1591
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The reason for such low profitability during this stage is not so much the limited success of the product ? measured in terms of low, albeit growing, sales ? but the high costs of production and promotion that are required to try to develop customer awareness...

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Depending on the nature of the product, the firm many need to invest in building inventories or acquiring fixed assets such as plant and machinery. Whilst this stage in the process can take a long time and consume considerable resources, firms must not be tempted to try to obtain early profitability at the expense of long-term product viability...

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