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Essay text:
Being on the west coast, PlastiForm encounters little to no competition. They list their prices competitively, even though they are the best in the industry. Will wants to expand his sales by absorbing the extra cost to ship his equipment to further parts of America. David wants to hire new company reps and establish them in the Midwest and Eastern regions rather than hiring manufacturers' agents. Competition from those regions do not have any reps or agents on the west coast, or haven't received any business. Will would rather be ready for the latest and greatest event in plastic forming, but still aware of David's points...
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