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Title: PESTEL Analysis

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Subject: Business
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Date: August 16, 2002
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Length: 3 / 793
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Ryanair, still being a main carrier between UK and Ireland and heavily using London Stansted is particularly affected by the fact that more terror attacks are predicted for Great Britain.7 “Sars” or “Bird Flu” have shown that an epidemic can have a heavy influence on the airline business...

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The World Health Organisation (WHO) has already forecast a global epidemic within the next years. This will certainly have a larger influence on Ryanair’s business, relying as it does on a high number of sold seats among leisure travellers than do traditional airlines whose clients merely fly for business reasons and which are operating in terms of yield management...

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