Title: PEST - assignment
|Date:||December 23, 2013|
|Length:||11 / 3242|
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7. Bibliography 10
8. References 10
EXECUTIVE DIPLOMA IN BUSINESS ADMINISTRATION
STRATEGIC MANAGEMENT (BA423)
The study of the external environment is a crucial step in the mapping of business strategy for an organization.
Discuss how the assessment of external forces can be performed with business examples to support your analysis...
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Beside, it will bring firms both opportunities and threats because of its uncertainties. Business environment is uncertain, complex & dynamics; organization should apply more flexibility & discontinuity ways to manage them. A firm cannot control the environment because it is unpredictable in its direction and speed of change, such as interest rates, rate of inflation and exchange rate...
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