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Title: PEST - assignment

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Subject: Business
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Date: February 16, 2001
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Length: 11 / 3242
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Any business strategy needs to take account of all these forces so that opportunities and threats can be identified and the organization can navigate its way to success by matching its internal strengths to external opportunities. There are many ways and techniques that a firm can adopt to assess the external environmental forces...

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The most common and popular techniques are the PEST analysis and Industry Analysis, and these are illustrated below in figure 1. Figure 1: External environment analysis Pest Analysis It is useful to consider as a starting point, what environmental influences have been particularly important in the past, and the extent to which there are changes occurring, which may make any of these more or less significant in the future, for the organization and its competitors...

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