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Title: PEST Anaylysis

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Subject: Business
Author:
Date: November 5, 1996
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Length: 1 / 263
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A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: • Political • Economic • Social • Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors...

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A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors: • Political • Economic • Social • Technological The acronym PEST (or sometimes rearranged as "STEP") is used to describe a framework for the analysis of these macroenvironmental factors...

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