Title: PEST analysis on Walmart

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Subject: Business
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Date: February 22, 2011
Level: University
Grade: A
Length: 2 / 326
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What is the government's policy on the economy? 5. Does the government have a view on culture and religion? 6. Is the government involved in trading agreements such as EU, NAFTA, ASEAN, or others? Economic Factors. Marketers need to consider the state of a trading economy in the short and long-terms...

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This is especially true when planning for international marketing. You need to look at: 1. Interest rates. 2. The level of inflation Employment level per capita. 3. Long-term prospects for the economy Gross Domestic Product (GDP) per capita, and so on. Sociocultural Factors. The social and cultural influences on business vary from country to country...

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