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Further, this report will also outline the role of marketing research to support the company's decision making process.
International expansion is one of the main representations of business success as it suggests the company’s ability to meet foreign market demands and supply resources needed for foreign operations. Financially, operating abroad can be demanding; in addition, the company would need to adjust a number of its standard operation in order to adjust to foreign business practices. In other words, there are many risks involved in global trade. As this business activity requires significant resource allocation, the companies must then ensure that they are capable of overcoming possible risks and will be able to achieve success...
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