personnal swot analysis
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Title: personnal swot analysis

Essay Details:

Subject: Business
Author: Edward A
Date: July 11, 2015
Level: University
Grade: B
Length: 1 / 296

Essay text:

It is a way of producing a summary which then provides the basis for developing marketing objectives or aims, and ultimately strategies or plans. Strengths, weakness, opportunities and threats analysis provides a framework within which marketers can identify significant developments in markets. Strengths The strengths of my business are ? Not much local competition ? Young and energetic entrepreneurs ? Unique product (home-made and well cooked hot meals) ? Large group of people to target Weakness The weakness of my business is ? Little entrepreneurial experience ? Shortage of investment capital may limit expansion ? No established reputation ? Limited experience in the prepared food trade Opportunities The opportunities for my business would be ? `Time-poor` people increasingly like food to be made for them as they do not have the time to make it for themselves ? Increasing disposable incomes means that people are better able to pay for such a service ? Students are more likely to eat lunch in a fast food outlet ? People like an increasingly varied diet ? Could diversify into a wider range of products Threats The threats that may occur could be ? A number of well-established, national fast food chains may remain the first choice for customers e...

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