Perputual maps in Marketing
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Title: Perputual maps in Marketing

Essay Details:

Subject: Business
Author: Ricardo S
Date: September 1, 2015
Level:
Grade: B
Length: 4 / 1080

Essay text:

These techniques have been used extensively over a large number of applied research studies, and for a wide variety of product and service categories and have been subjected to extensive validations; there are still some issues as to the procedure's applicability and usefulness. Thor's position in the motorcycle market was one that was high-priced and did not fit the market for youngsters. Thor started losing its market position since the price was too high and the life style image represented was for the older generation. The competition brands represented cool styles that the younger generation would buy and the prices were low...

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