Title: PEPSI V/S COKE

Essay Details

Subject: Business
Author: Terri S
Date: June 17, 2014
Level: University
Grade: A
Length: 7 / 1996
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Coca-Cola is the trademarked name, registered in 1893, for a popular soft drink sold in stores, restaurants and vending machines around the world. History of Pepsi: Caleb Bradham, a New Bern, North Carolina pharmacist, renamed "Brad's Drink," a carbonated soft drink he had created to serve his drugstore's fountain customers...

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The new name, Pepsi-Cola, was first used on August 28, 13 years after Coca-Cola. In 1902 Bradham applied for a trademark to the U.S. Patent Office, issued stock and began selling Pepsi syrup. By 1923, Pepsi-Cola Company was declared bankrupt and its assets were sold to a North Carolina concern, Craven Holding Corporation, for $30,000...

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