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Title: Penzoil Quaker State

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Subject: Business
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Date: March 14, 2009
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Length: 4 / 1193
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Case exhibits 5 and 7 illustrate that although there is growth in program participation, the increase is occurring at a decreasing rate, which further negates this option. Although discontinuing the aforementioned programs would free up $180, 000 to be used in other realms, such a liquidation is unlikely to accomplish their promotional goals...

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The brand may be seriously damaged, resulting in reduced brand equity by means of a reduced level of brand differentiation and perceived value. Additionally, consumers who have benefited from these programs may feel betrayed by PQS and thus take their motor oil business elsewhere...

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