Title: Penguin Books: Introduction To Modern Business
|Date:||September 13, 2016|
|Length:||5 / 1326|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
Today, over 600 million paperbacks are sold
yearly. At a time when there was still little of entertainment, paperback books
brought reading to the masses. Nowadays, paperback books bring reading to the
During the last six years (1990-1996) Penguin Books Limited was faced
with many "environmentalist pressures," with a continuous change inside the
company, and competitors trying to imitate its successful innovations on both
sides of the Atlantic...
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The Credit Control department was the
first area and Stock Management, Invoicing Systems, Warehousing, Distribution
and Sales Services followed. Now the whole of the Company's systems are
incorporated and networked.
During this period a new lists including the Twentieth Century Classics
Series complementing the Penguin Classics, Arkana, the New Age list and Fantail,
the mass-market children's list were introduced...
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