Title: Penetration vs skimming Pricing strategy

Essay Details

Subject: Business
Author: Paul C
Date: January 23, 2012
Level:
Grade: A
Length: 6 / 1564
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Under these circumstances, a skimming strategy has several advantages. At the top of the demand curve, price elasticity is low. Besides, in the absence of any close substitute, cross-elasticity is also low. These factors, along with heavy emphasis on promotion, tend to help the product make significant inroads into the market...

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Under these circumstances, a skimming strategy has several advantages. At the top of the demand curve, price elasticity is low. Besides, in the absence of any close substitute, cross-elasticity is also low. These factors, along with heavy emphasis on promotion, tend to help the product make significant inroads into the market...

Showed next 250 characters

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