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Title: Peds Inc.

Essay Details

Subject: Business
Date: January 16, 1997
Length: 32 / 9435
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The industry Peds Inc. will be doing business in is rather unattractive. The marketing research shows that there is potential for a bicycle shop even if profit margins are relatively low. The market segmentation showed that the most interesting segments for Peds Inc...

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are the upscale customers but also students who are more interested in midlevel products with reasonable prices. The analysis of the competition makes clear that the industry is rather unfavourable for Peds Inc.. By analyzing the key issues it became obvious that Peds Inc...

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