- Your research paper is written by certified writers
- Your requirements and targets are always met
- You are able to control the progress of your writing assignment
- You get a chance to become an excellent student!
Essay Details:
Essay text:
Using the various characteristics for classifying types of retailers, develop a profile of Peapod?
Peapod is a leading Internet grocer, that provides consumers with broad product choices and local delivery services. Peapod profile can be classified as:
Full service
Supermarket/Convenience store
Corporate chain
3. Who does Peapod target? How does it position itself in this market? Does its marketing mix support this targeting and positioning?
Peapod targets the online grocery business on the following:
Geographic - urban areas (Chicago, Washington, DC, Baltimore, Boston, and New York)
Demographic - high-income, two-paycheck, and people with physical disabilities
Psychographic- time pressured, Internet-savvy
Behavioral- customer seeking benefits of full-service, time saving, and anytime ordering
Peapod is well positioned as a full service online supermarket...
Showed 18% of text Buy database access to get full access to all 184 988 essays
Calculate a fair price for your order
Do you need an essay?
A professional team of writers is able to craft custom essays from scratch according to your instructions. We are ready to satisfy writing needs of every demanding customer.
Do you need many essays?
The product provided is intended to be used for research or study purposes. Get instant access to over 200,000 papers.
Common topics in this essay:
- Consumers’ Trade-Off Between Relationship, Service Package And Price
- Contribution Margin
- Contribution margin
- Peapad
- The Financial Performance Of Low-Cost And Full-Service Airlines In Times Of Crisis
- The low-price strategy of Hasee computer
- A Knowledge Management Case Study of London Ambulance Service Computer Aided Despatch System
- Full-time Students Vs. Part -t
- Margin
- Buddhism-A Religion That Offers Peace, Wisdom And True Enlightenment
- Full-time Housewife, Good for Family
- Power and liberal order: America's postwar world order in transition
- computer Security By Time Life Books
- computer time structure
- Now Is The Time To Be Computer Literate
Feedback of people who used our services.
Similar Essays:
2 pages / 559 words |
|||
3 pages / 704 words |
|||
1 pages / 288 words |
|||
3 pages / 688 words |
|||
2 pages / 563 words |
|||
2 pages / 473 words |
|||
3 pages / 627 words |