Title: PBG annual report analysis

Essay Details

Subject: Business
Author: Timothy T
Date: February 24, 2016
Level: University
Grade: A
Length: 3 / 617
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

PBG's market share for carbonated soft drinks sold under trademarks owned by PepsiCo in our U.S. territories ranges from approximately 20% to approximately 38%. Direct competitors of PBG are Coca-Cola Bottling Co. Consolidated and Coca-Cola Enterprises Inc. Some indirect competitors are Cadbury Schweppes Americas Beverages, Groupe Danone World Water Division, Nestle, and Red Bull...

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Some indirect competitors are Cadbury Schweppes Americas Beverages, Groupe Danone World Water Division, Nestle, and Red Bull. PBG competes primarily on the basis of advertising and marketing programs to create brand awareness, price and promotions, retail space management, customer service, consumer points of access, new products, packaging innovations and distribution methods...

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