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Title: Patricia Russo and John Chambers: Leadership in the Telecommunications Industry

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Subject: Business
Author:
Date: March 15, 2002
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Grade:
Length: 4 / 1007
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Cisco is considered the forerunner in developing new communication technologies. Mr. Chambers often uses unorthodox marketing techniques to display Cisco’s dominance in the industry. He illustrated this point by showing that though the use of Cisco branded equipment his own company could reduce costs by selling over the internet...

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He illustrated this point by showing that though the use of Cisco branded equipment his own company could reduce costs by selling over the internet.(Cisco Wants In, 2007) He also promotes a cooperative work environment within the company by implementing an incentive scheme in which executives can gain or lose 30 % of their bonuses depending on how well they work with their peers...

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