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Title: Parle launches Musst Chips to take on Fritolay’s Kurkure

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Subject: Business
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Date: October 3, 1996
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Grade:
Length: 2 / 326
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Essay text:

Parle Products Ltd, has made a quiet entry into the organised snacks market recently with its offerings Musst Sticks and Musst Chips. The company is known for its Parle biscuit brand. Speaking to Hindustan Times, Mayank Shah, group product manager of Parle Products said, "In the first year, we are looking at garnering a volume market share of 20 per cent in the branded snacks segment...

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Parle Products Ltd, has made a quiet entry into the organised snacks market recently with its offerings Musst Sticks and Musst Chips. The company is known for its Parle biscuit brand. Speaking to Hindustan Times, Mayank Shah, group product manager of Parle Products said, "In the first year, we are looking at garnering a volume market share of 20 per cent in the branded snacks segment...

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