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Title: Papiertaschentucher

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Subject: Business
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Date: June 27, 1997
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Length: 3 / 610
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Au?erdem kann in diesem Fall auch die Preisdifferenzierung 2. Grades ausgeubt werden, bei der sich heterogene Konsumenten selbst segmentieren. Diese Preisdifferenzierung ist jedoch nur vorteilhaft, wenn Arbitrage geringgehalten werden kann, d.h. nur wenn Kunden mit niedrigerer Preiselastizitat (= hoher Preisbereitschaft) die Papiertaschentucher nicht zum niedrigeren Preis kriegen...

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Diese Preisdifferenzierung ist jedoch nur vorteilhaft, wenn Arbitrage geringgehalten werden kann, d.h. nur wenn Kunden mit niedrigerer Preiselastizitat (= hoher Preisbereitschaft) die Papiertaschentucher nicht zum niedrigeren Preis kriegen. Bei Papiertaschentucher kann die Preisdifferenzierung 2...

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