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Title: Paper

Essay Details:

Subject: Miscellaneous
Author: Harold M
Date: March 13, 2014
Level: University
Grade: A
Length: 2 / 307

Essay text:

Meaning if they want to grow in dollar amount they need to raise their market share in current grocery stores and reach a high dispersion in the grocery store channel or expand their distribution channel to reach out to mass-merchants more. Pros: By doing television advertising it could improve the brand awareness of Drypers, it may increase the distribution coverage, and allows for a expansion into mass merchandise and drugstore markets more. Cons: There is a risk of sales not increasing over the $10 million advertising budget and they have never used television advertising in their 10 year history Rejecting the $10 million budget: Pros: Don’t have to take the risk of not being able to recover the $10 million dollar expense and they have never used television advertising before so that makes them new to the area and may make them not as successful at it...

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