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Title: Papa John's

Essay Details

Subject: Business
Author: John S
Date: December 28, 2012
Level: University
Grade: A
Length: 6 / 1742
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

They might not be number one in what is a very large market place but number three is not bad. People know the name Papa John but it is still not as prevalent as Pizza Hut or Domino's. Granted it has not been the marketplace near as long and does not have the brand loyalty of the top two but keep in mind where they have come in a much shorter period...

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Most of the brand loyalty of the top two comes from habit of repeat business and remember that habits can be broken. To do so you have to put your brand out in the eye of the consumer to remind them that they have options. It takes only one chance to start a new habit. By taking advantage of the brand status you do hold is how you grow your customer base...

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