Title: Panera Bread

Essay Details

Subject: Business
Author: William L
Date: June 2, 2014
Level: University
Grade: A
Length: 3 / 820
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

St. Louis?based Panera Bread Company, a chain of specialty bakery-cafes, has grown from 602 company owned and franchised units in 2003 to over 877 today. In 2005 alone, its sales increased by 33.6% and its net income increased by 35.2%. So what's Panera's secret? How is it that this company flourishes while its industry as a whole is experiencing difficulty? As we'll see, Panera Bread's success can be explained in two words: positioning and execution...

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So what's Panera's secret? How is it that this company flourishes while its industry as a whole is experiencing difficulty? As we'll see, Panera Bread's success can be explained in two words: positioning and execution. Changing Consumer Tastes Panera's roots go back to 1981, when it was founded under the name of Au Bon Pain Co...

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