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Title: P& G Mexico

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Subject: Business
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Date: June 26, 2003
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Length: 13 / 3675
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P&G bought some land near Cincinnati 1848 P&G is gaining an annual profit of $ 26,000 n.d. P&G Prospered through the civil war 1878 introduction of IVORY SOAP: absolute success 1913 P&G start to sell directly to retailers. Business grows steadily 1937 centennial of foundation celebrated with - sales of $230 millions - 16 manufacturing plants (11 in the United states and 5 in foreign countries such as Canada, England, Cuba and the Philippines) - 12 cottonseed mills - 1 processing plant in Memphis - implementation of the brand management 1955 - sales of $ 966 millions - net earnings of $57 millions - was organised into three separate divisions: a) food b) drugs c) soaps 1970 P&G has operations in 20 countries late 1970s company has: - 10 operating division worldwide for consumer products - 5 operating divisions worldwide for industrial products products moved through grocery stores and the drugstores 1980 P&G has operations in 22 countries late 1980s broadening product range gave way to a strategy of geographical expansion 1981 company competes in 26 product categories 1990 - company competes in 41 product categories - P&G has operations in 46 countries - P&G total sales have grown to $24...

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Business grows steadily 1937 centennial of foundation celebrated with - sales of $230 millions - 16 manufacturing plants (11 in the United states and 5 in foreign countries such as Canada, England, Cuba and the Philippines) - 12 cottonseed mills - 1 processing plant in Memphis - implementation of the brand management 1955 - sales of $ 966 millions - net earnings of $57 millions - was organised into three separate divisions: a) food b) drugs c) soaps 1970 P&G has operations in 20 countries late 1970s company has: - 10 operating division worldwide for consumer products - 5 operating divisions worldwide for industrial products products moved through grocery stores and the drugstores 1980 P&G has operations in 22 countries late 1980s broadening product range gave way to a strategy of geographical expansion 1981 company competes in 26 product categories 1990 - company competes in 41 product categories - P&G has operations in 46 countries - P&G total sales have grown to $24...

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