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Title: P&G Merger

Essay Details

Subject: Business
Date: April 17, 2009
Length: 3 / 654
No of views: 0
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• Increasing competition on the markets Gillette serves. • Decreased sales of razor blades due to other means to remove hair. • Environmental regulations against battery usage and sales. It is clear that success in the consumer goods industry relies on creativity and innovation with the ability to bring products to market quickly...

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The industry must ensure that it focuses on adequate resources in R&D in order to develop new products. It must also ensure that their products have a strong brand image to achieve success. Success in the past has been born out of a strategy resulting in high quality, lowest cost producer of high volume products so as to reach the widest demographic...

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